cHALLENGES

Increase engagement, fundraising, and awareness of the non-profit’s mission to the general public and community funders

Generate more fundraising revenue

Educate the public and news media about our services and programs

Boost employee morale to positively impact workplace culture

sOLUTIONS

Created engaging social media posts highlighting how the nonprofit serves nearly 1,000 people living with intellectual and developmentally disabilities in the Capital and Lake George regions of NY state

Networked with companies, government entities, and foundations to support our mission. Applied for grant funding

Developed company-wide contests to recognize employees for their hard work and dedication. Planned and implemented events and spirit days to boost morale. Highlighted employees through Spotlight Series

RESULTS

Online social media engagement increased by 9 percent organically. Paid posts increased engaged by 23 percent

Raised $20,000 during the Charity Golf Tournament. Solicited $8,000 in other corporate and private citizen donations

Secured organic media placement of engaging projects highlighting the skills of individuals supported. Three TV interviews and 3 newspaper articles from WTEN, WNYT, Albany Times Union, and The Glens Falls Post Star

Employment levels increased. Current staff members Advocated for our agency as they encouraged friends, family, and acquaintances to apply for our open job opportunities