ONE MISSION

CHALLENGE

Garner media attention regionally for pediatric cancer nonprofit’s expansion into the Dallas-Ft. Worth market

SOLUTIONS

Identified participants with unique stories who signed up to be participants in the Buzz-Off during which people shave their hair off to raise money and support children with cancer.

Write press releases and network with Dallas-Ft. Worth regional media outlets regarding the event and participants

RESULTS

The Buzz-Off at AT&T Stadium (Home of the Dallas Cowboys) raised more then $130,000 to support children undergoing cancer treatments

Secured earned media placement in the Dallas Morning News, Ft. Worth Star Telegram, Waxahachie Daily Light, Frisco Enterprise, and four TV stations KETK (3 in the DFW Media Market – CBS KTVT, WFAA ABC, KDFW Fox 4)